MOX Announces Expansion into the US Market

09/05/2024

MOX

Creative Agency

London, UK

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09/05/2024

MOX’s New York office will be fronted by seasoned producer Francesca Berchelli-Jones as head of production

Creative Practice MOX today announces that it is expanding its presence into the US. Established in London in 2017 by Matt Bolton, Oscar Eavis and Xander Pietrovito, the agency has flourished within the European market since its inception, and is continuing on its exciting trajectory of growth with a renewed and greater focus on global and North America.

The announcement comes with the arrival of New York based Francesca Berchielli-Jones as head of production; previously senior creative producer at Lola, and having spent three years at Shoot Europe with a focus on the Nike account, Frankie joins MOX to support the company’s growth in the region and head-up the new office based in New York, backed by MOX’s headquarters in London.

Francesca Berchielli-Jones, head of production, MOX said, “I love everything MOX stands for so I'm very happy to be part of the team and thrilled to be spearheading the US expansion. It’s a really exciting time for the business and I think our hybrid approach to creative and production services is a refreshing and innovative way of working. I’m looking forward to introducing this model to a US audience and delivering an efficient and versatile offering in this saturated industry, all with a unique British touch!”

MOX operates using a hybrid approach, bringing creative studio and production house together under one roof; an efficient and effective and flexible model that allows MOX to own the entirety of the creative process and push it further. Replicating this approach in the US, MOX is able to provide dynamic creative responses and production plans at pace to the US and global markets.

A bolstered presence within the US will allow MOX to continue its working relationship with existing client, Nike Global. Most recently, MOX collaborated with Nike Global in Portland on the Spring ‘24 ‘Always On’ campaign, conceptualising, developing and producing stills and video to highlight the Spring 2024 core range across Nike estate.

Looking to the future, MOX will look to expand their client base within New York and in the US as a whole, executing creative campaigns that help to change brand perception, target new audiences and cut through the noise within crowded markets.

Steven Collings, managing director, MOX commented, "With so much of our creative and production work already happening with a global mindset, it felt like the natural next step to put a stake in the ground and open our doors in New York City, catering to global brands who have a desire to create culture defining work."

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Agency / Creative

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