• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Mother Design Launches Fresh New Visual Look for BBC Sounds App

A brand new sound experience for festival goers

Mother Design Launches Fresh New Visual Look for BBC Sounds App

To encourage greater awareness of the BBC Sounds app, a new experiential campaign brings its range of curated content to festivals across the UK, starting with Leeds Festival.
Targeting festival goers, the experience gives a personal taste of what’s available on BBC Sounds. The app has a huge selection of podcasts, music mixes and radio stations, all available for free and all curated by experts rather than an anonymous algorithm. This content is brought to life in eight zones of sound, where users can immerse themselves in an environment designed to heighten the experience.


The eight zones housed in an iconic structure, designed to attract the music-lovers’ attention at the festival environment. Pop and Chart, with a kaleidoscope feel; Dance and Electronic, represented with an infinity room; Hip Hop, has a bass room, complete with giant prop speaker and gold foil interior; Nature, is enveloped by forest cover; Wellness encourages users to sit and relax in a mood changing colourscape, Indie and rock, takes cues from fashion with an optical illusion; Sports, demonstrates the action with a ball explosion; and Comedy, is filled with quotes from the best in funny.


With a simple objective of encouraging trial and download, this activation is part of the corporation’s drive to make BBC Sounds part of a future listening habit for a broad range of audiences - reflecting the breadth of content on offer. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Clients: Claire Jullien, Max Buckland, Eve Burrough

Production Company

Production Company: Realise Live

Creative Agency

Creative Agency: Mother Design

Strategist: Mother Design