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Creative

Moonpig's Valentine's Day Spot Proves 'Heartfelt Can Happen Anywhere'

Sonny London's Jack Cole directs latest spot from Creature

Moonpig's Valentine's Day Spot Proves 'Heartfelt Can Happen Anywhere'

Creature is launching the second in it’s ‘Heartfelt Can Happen Anywhere’ campaign for Moonpig across TV, radio and social media, this time for Valentine’s Day.

The creative dramatises the way in which Moonpig makes it easy to send heartfelt personalised cards, and shows the hilariously honest and casual setting in which a loving and thoughtful Moonpig card can easily be created and sent.

Ben Middleton, CCO of Creature said: “Valentine’s Day advertising is full of tired tropes and conventions that are ripe for a bit of intelligent misbehaviour, so it’s been a lot of fun creating the next instalment of ‘Heartfelt can happen anywhere’ for our partners at Moonpig.”

The TV is supported by radio and social activity and will run throughout February.

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Client

Advertiser: Moonpig

Creative

Agency: Creature

Creative Directors: Ben Middleton, Stu Outhwaite-Noel

Creatives: Haley Koehn, Whitney Tam

Strategy Director: Andrew Gibson, Caroline Baron

Head of Production: Kristie Girvan

Producer: Lew O’Brien

Account Team: Ciara O’Brien

PRODUCTION

Director: Jack Cole

Production Company: Sonny London

Producer: Stephen Pleśniak

Service Company: Tango Productions (Poland)

Service Company Producer: Julia Bidakowska-Andren / Antek Grzymała

Edit House: Nomad

Editor: James Norris / Rob Groves

Sound Studio: Grand Central Recording Studios

Sound Engineer: George Castle

Sound Producer: Molly Butcher

Post-Production Company: Black Kite Studios

Colourist: George Kyriacou

VFX Artist: Jack Stone

Animation: Stu Donovan

VFX Producer: Tamara Mennell

Music Company: Out/Standard

Composer: John Pickup

Category: Mailorder , Retail and Restaurants

Genre: Comedy