Modern Acupuncture Invites You to 'Tingle' in New Ad Campaign from StrawberryFrog

Today, Modern Acupuncture is launching a marketing movement in the US. 'Let’s Tingle', developed in partnership with movement marketing agency StrawberryFrog, New York, which showcases Modern Acupuncture’s distinctive challenger voice in the wellness category and a ground-breaking model of beauty, stress, and pain treatments. StrawberryFrog was appointed as agency of record earlier this year for the fast growing national franchise company. 

“We create meaningful brands people can’t stop talking about,” says Scott Goodson, CEO of StrawberryFrog. "Modern Acupuncture is the new disruptor brand in the health and wellness space, with a new message: Acupuncture is modern based on a proven 3000-year-old remedy that everyone in America would benefit from. StrawberryFrog have launched more businesses than anyone else, and Modern Acupuncture is growing rapidly under the leadership of CEO, Matt Hale.”

Hale is excited about the partnership and can’t wait to introduce the new brand to the masses, stating: “We are driven by our mission to make lives better and this movement drives our goal to be the genuine acupuncture brand with values that embrace the widest range of patients in our clinics. We want to connect with people and make them think about healthcare differently. Ultimately, we want to elevate the profession."

The StrawberryFrog team devised a modern branding, brand-purpose and movement marketing strategy in advertising, in-store, and mobile by building on its award-winning branding and advertising expertise for other start up franchise companies such as European Wax Center.

'Let’s Tingle' is the brand motto for the purpose driven brand that is leading a movement. The print, digital, in-store, and the outdoor ad campaign uses images shot by famous Swedish photographer Henrik Halvarsson known for his work with H&M. 

The advertising introduces Modern Acupuncture to the world, focusing on three main messages:

- Modern Acupuncture is a non-tox beauty regimen

- The natural and non-pharmaceutical way to deal with pain

- The natural and non-pharmaceutical way to deal with stress 

- The campaign integrates mobile and social elements, the main website, print and outdoor ads including a major outdoor installation in Times Square in NYC. 

"The StrawberryFrog team have outdone themselves with a world class branding, advertising and movement marketing campaign that is exquisite. They have a reputation for strategic and creative excellence and this brand is second to none. It’s designed to get people to join our “Let’s Tingle” movement,” said Lindsay St. Clair, Director of Marketing for Modern Acupuncture. "As the brand’s first campaign, we want to engage those who know about Acupuncture, but mainly, we want to reach those who don’t. Everyone deserves to experience the benefits. 'Let’s Tingle' will propel acupuncture into the 21stCentury mindset. It’s a state of well-being and happiness we want to bring to America. A natural way to feel better and more beautiful,” she added.