mmorph Nominated for The FWA Site of the Year

mmorph, a ground-breaking tool exploring new ways of delivering music and sound in the browser and beyond, has been nominated for The FWA Site of the Year 2016 and the People’s Choice Award.

Developed by MassiveMusic in collaboration with Owen Hindley, Reactify and Grotesk, the interactive music engine has also been nominated for the FWA’s jury prize. 

The passion project, which you can vote for here, is up against stiff competition for the People’s Choice Award. mmorph has been nominated alongside web experiences for The Jungle Book, Star Wars, and The Field Trip to Mars, the single most awarded campaign at Cannes 2016.

The showcase site features modern SVG animation techniques and a number of real-time interactive features that the user can control with their smartphone, mouse or touchpad. Remixing, live effects, synth lines and epic breakdowns all become part of the user’s seamless musical journey.   

Roscoe Williamson, Executive Producer, comments: “To even be in contention for an FWA site of the year award is pretty mind-blowing. It's a proud moment when a music company makes what's essentially an experimental self-funded project and it ends up rubbing shoulders with likes of ground-breaking sites such as Star Wars: Lightsaber Escape and The Field Trip to Mars. This nomination is a great testament to the creative talent of everyone who was involved with mmorph."

Owen Hindley, Creative Technologist who has since gone to work with Google, adds: “I was really excited to work on this experimental piece as we had a wide open plan in terms of what we wanted to do creatively. Of course, total freedom can be a bit intimidating sometimes, but we created a workflow that gave everyone involved - especially Mark, the composer at MassiveMusic and Yuli on the audio programming - the ability to work directly on the final piece. Our workflow provided a really tight feedback loop for anyone on the team making a tweak here and there, and seeing the results live in the browser - super important for keeping the flow going!"

MassiveMusic are currently working on several engaging, interactive branded projects using mmorph technology, which are looking to roll out later on in 2017.