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Hires, Wins & Business

Mirum Strengthens Strategic Growth With Three Key Hires

Mirum, North America, 6 months ago

The global digital agency is driving the way consumers experience brands

Mirum Strengthens Strategic Growth With Three Key Hires

Global digital agency Mirum is driving the way consumers experience brands through its offering platforms of business transformation, experience design and commerce activation.

With a strategic approach to its three offering platforms, Mirum is strengthening its North American strategy team with three key hires, under the leadership of Chief Strategy Officer Mark Newcomer. Newcomer returned to Mirum in February, leading the development and build out of a unified vision for Mirum’s strategic consulting practice and contributing to the overall strategic direction of the agency.

“Mirum has a deep commitment to strategy, creativity and innovation,” said Newcomer.  “And with our growing team of talented strategists, we are better positioning ourselves every day to deliver great client work by creating holistic, forward-looking strategies that help clients understand what people want and what businesses need.”

Newcomer points to Mirum’s recent work to help Mazda USA reach premium car buyers, demonstrating how the agency helps clients define strategies, and design and build digital experiences in order to give visitors a premium experience. The newly redesigned saw a more than 200% improvement in engagement with key site features, and received nearly five million unique visitors within the first two months.

The expansion of the North American strategy team includes:

Ben Solberg, Director of Strategy
Solberg joins Mirum as a Senior Director of Strategy, helping guide clients in achieving their digital business goals. Based in Minneapolis, Solberg will help define and steer the agency’s strategic consulting offerings, secure new business and lead Minneapolis-based strategy team members.

Solberg has worked with a mix of clients and agencies in industries ranging from technology and medical device, to mechanical engineering to food. Most recently, he served as the Vice President of Digital and Client Services for Tad Ware and Company, serving such brands as Medtronic, Cargill, Hormel, and Arctic Cat. Prior to his time at Tad Ware, Solberg worked with brands including: Victory Canola, Microsoft, US Foodservice and Tennant Companies.

Jennifer Fleck, Senior Strategist
As a Senior Strategist based in San Diego, Fleck will help clients accomplish their goals by leveraging industry and customer insights, digital tactics and strategic frameworks. A graduate of Columbia College of Art and Design, Fleck previously served as an Integrated Services Manager at Geary LSF. Prior roles included Director of Interactive Strategy at Mindstream Interactive and several strategy positions at Aviatech. Specializing in digital media strategy, user experience, platform strategy and web analytics, Fleck has worked with such brands as Ace Hardware, Bumblebee Tuna, Hallmark, The UPS Store, Massage Envy Spa.

Kimberly Gossard, Strategist
Gossard, a strategist based in San Diego, will work to solve client problems in branding, marketing and digital business transformation, providing long-term solutions with visible short term results. Prior to joining Mirum, Gossard served as the San Diego American Marketing Association’s Marcom Director and Digital Marketer and Strategist at the Aquarium of the Pacific. As a recent MBA graduate, Gossard is a reflection on Mirum’s desire to tap into graduate programs for its next generation of strategic consulting capabilities.

“Mirum is building a home for skilled thinkers that are ready to help our clients consider new ways of doing business, enabled by today’s and tomorrow’s ever-changing sets of technology and consumer behaviors,” notes Newcomer. “We are proud of these most recent hires and the impact they will make on helping brands evolve their businesses into more competitive and more relevant brands.”

Genre: PR , People , Strategy/Insight