Miller Celebrates The High Life In New Lo-Fi Spots

Teaming up with Whitehouse Post and Anonymous Content, Leo Burnett Chicago launch "Central Park".
Whitehouse Post Editor Matthew Wood cuts Miller High Life’s latest campaign featuring a series of grainy, black and white spots. Directed by Mark Romanek of Anonymous Content, the commercials capture a group of friends basking in the youthful glory of their everyday lives as a voice-over ironically narrates each action as if it were truly extraordinary. The campaign further develops the High Life brand by adding a stripped down, shaky aesthetic to the notably homegrown American beer.