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Creative in association withGear Seven
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MilkPEP Unleashes Comedian Vanessa Bayer on a Farm in Dairy Diaries

30/04/2024
Advertising Agency
New York, USA
195
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GALE launches special branded entertainment experience taking viewers behind the scenes at Beck Farms

Dairy Diaries is a captivating special edutainment taking you on a laugh-out-loud journey into the world of dairy farming with Emmy-nominated sketch comedian and actress Vanessa Bayer. Brought to you by US dairy farmers, processors, and importers, this five-episode series takes viewers behind the scenes at Beck Farms, a fourth generation, self-sustaining dairy farm in upstate New York. Created by GALE, the special will premiere on April 22nd exclusively on the Roku Channel in the US.

Dairy Diaries follows Bayer as she is thrust into the unfamiliar world of dairy farming at Beck Farms. Through Bayer’s experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future. From the journey of milk from farm to fridge to the role of dairy in fostering a healthier, more sustainable world, Dairy Diaries delivers laughs and an enlightening exploration of today’s modern dairy farm.

“Many of us never think about where our food actually comes from. When you pour a glass of milk, it's hard to imagine all of the love, care, and labour it took to get that glass safely on the table,” shares Vanessa Bayer. “I walked away from this experience with a newfound appreciation for dairy farmers and the industry, and I think you will too.”

“Vanessa Bayer is loved by audiences for her unique ability to entertain and make people laugh,” said Brad Simms, CEO, GALE. “Bringing her on board to help share information about dairy farms and sustainability is a testament to MilkPEP and GALE’s commitment to engaging consumers through entertainment, not ads, and keeping milk part of the broader cultural conversation.”

Throughout the series, viewers will also have an opportunity to meet other experts who contribute to life on the dairy farm, including Dr. Joe McFadden, associate professor of dairy cattle biology and animal science at Cornell University, and Dr. Laura Brown, Veterinarian. Dr. McFadden explains the innovative research he is shepherding to optimise feed, like including seaweed in cows’ diets which can help reduce their methane emissions by up to 90%, and Dr. Brown details the many ways she helps keep cows and calves healthy and happy with weekly visits to Beck Farms. 

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