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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Middle-Aged Pinocchio is Looking for Love in This Brilliant Woodcare Spot

12/12/2017
Group745
Production Company
Melbourne, Australia
199
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Fiction director Jake Robb shoots this cinematic spot for Cabot's Timber Finishes
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Cabot's launches a truly unique cinema commercial for their Premium Woodcare range, Australia's No. 1 Anti Ageing Formula. 

Directed by Jake Robb and produced by Jackie Fish at Fiction, the commercial follows a day in the life of Pinocchio, now 42 years old and still yearning to be a real boy.

Maintaining his youthful glow, Pinocchio fights the visible signs of ageing with the help of Cabot's. Evoking a mixture of pathos and joy, we root for Pinocchio as he soldiers on, ever the optimist.  

Shot by cinematographer Matt Wood with CGI elements seamlessly woven into the live puppetry by Louis Nikolovski the commercial finished with sound design by Jason Murphy at Gas. 

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