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Creative

Microsoft Helps Translate the Important Questions this Christmas in Heartwarming Campaign

Microsoft introduces Lucy and the Reindeer for their latest campaign with McCann and m:united

Microsoft Helps Translate the Important Questions this Christmas in Heartwarming Campaign

Microsoft’s technology empowers everyone on the planet, and the possibilities it creates are endless. The innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl. Follow the magical story of Lucy, a curious 6-year-old with a few questions on her mind…just a few. With the help of her mum’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season to some special friends. Microsoft technology empowers and connects everyone on the planet…well, almost everyone.

McCann New York and m:united worked on the ad with Hungry Man director Hank Pearlman. 

The campaign will launch during the iconic Macy’s Thanksgiving Day Parade and run through December across TV, cinema, digital and social channels.

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Microsoft:

Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

GM, Global Advertising: Deana Singleton

Director, Global Advertising: Stacey Terrien

Director, Social and Media Partnerships: Jenny Leahy

Senior Manager, Global Advertising: Ron Schott

Manager, Global Advertising: Hannah Westing

Manager Social Media: Danielle Radcliffe

Sr. Product Marketing Manager, Global Advertising: Dawn Novak

m: united//McCann New York

Creative

Co-Chief Creative Officer: Sean Bryan

Co-Chief Creative Officer: Tom Murphy

EVP, Executive Creative Director: Shayne Millington

Executive Creative Director: Michael Aimette

Creative Director: Rick Ardito

Creative Director: Emmie Nostitz

Senior Art Director: Edu Lunardi

Copywriter: Hunter Pinnell

Senior Copywriter: Nick Larson

Director Creative Technology: David Cliff

Creative Technologist: Alicia Foor

Creative Technologist: Hiya Vazirani

Business Leadership

Global Business Lead: Kevin Nelson

EVP, Executive Account Director: Tina Galley

SVP, Executive Account Director: Rosemary Calderone

EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller

Account Director: Ellie Choi

Account Supervisor: Emily Swastek

Production

SVP, Head of Integrated Production: Carloyn Johnson

VP, Senior Producer: Mel Senecal

Senior Producer: Nina Roussarie

Project Management

SVP, Director of Project Management: Stella Warkman

Senior Project Manager: Lauren Kosche

Business Affairs

SVP, Executive Music Producer: Eric David Johnson

Music Business Manager: Jamie Jou

Music Producer: Dan Gross

Business Manager: David Halberstadt

Strategy

EVP, Global Strategy Director: Joanna Schwab

Social Strategy Director: Jordan Berger

Production: Hungry Man

Director: Hank Perlman

Managing Partner/Executive Producer: Kevin Byrne

Producer: Martha E. Davis

Editorial: Rock Paper Scissors, NY

Editor: Damion Clayton

Assistant Editor: Sebastian Zotoff

Managing Director: Eve Kornblum

Producer: Jenny Greenfield

Post/VFX: MPC

Executive Producer: Matthew Loranger

VFX Producer: Chris Connolly

VFX Supervisor/Flame Lead: Tim Crean

2D Team: Julien Aucouturier, Lawrence Merrill

VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari

Colour House: MPC

Senior Colourist: Ricky Gausis

Senior Colourist: James Tillett

Producer: Sasha Pace

Music: JSM Music

CCO/COE/Co-Composer: Joel Simon

Executive Producer: Jeff Fiorello

Co-Composer: Jason Krebs

Category: Consumer Electronics , PCs and Laptops

Genre: Dialogue , People , Storytelling