Michael Hill Wins ORIA Award for Best Multichannel Retailer

The winner of the 2014 ORIA Awards, Best Multichannel Retailer was announced this week with prestigious jeweller Michael Hill, receiving the coveted award for its online offering created by digital commerce agency, Amblique.

Michael Hill International was one of seven finalists in their category along with Harvey Norman, David Jones, Dan Murphy’s, Masters Home Improvement, Shoes of Prey and Woolworths Online. 

As voted by industry experts and the online retail community, The Multichannel award was given to the retailer demonstrating best practice in integrating traditional retail with online retail in an innovative, effective way to grow the overall retail business. Judging was based on efficiency, ingenuity, dedication to customer experience and return on investment. 

Michael Hill International was recognised for having a superior online experience that not only increased sales online but also translated to more sales in-store. Working with their local partner, Amblique, content was implemented such as shoppable videos, interactive catalogues, build your own charm bracelet and a dedication to customer education. 

On acceptance of the award, James Johnson, Group Digital Manager, says that the award was “absolutely won as a result of our sole dedication to customer service and the customer experience. A big thanks to the whole Michael Hill digital team, as well as our partner Amblique.” Mike Parsell, CEO, reaffirmed that providing an online experience to compliment the instore experience is paramount to the brand’s growth.

“Michael Hill International are setting the pace for innovation and performance in the retail industry, they have created a superb online customer experience that rivals their in-store experience.” said Lisa Powell, Head of Retail Practice at Amblique “We are proud to be working with Michael Hill International to help make their visions and ideas a reality. They are certainly on a roll after winning the Demandware Commerce Pacesetter Award in Miami earlier this year and Michael Hill and the entire digital team should be congratulated!”