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MGM Resorts International Hosts First-Ever Stonewall Day

Karaoke event was an extension of the LGBTQI-focused music album 'Universal Love' developed by McCann

MGM Resorts International Hosts First-Ever Stonewall Day

MGM Resorts International hosted a special celebration of the first-ever Stonewall Day on June 28th, providing new versions of love songs and allowing singers to pick a pronoun, customise the lyrics to their preference.

This event was an extension of MGM’s UNIVERSAL LOVE project, which featured a collection of reimagined love songs for the LGBTQ community and was held at the iconic Stonewall Inn.

Stonewall Day honours the Stonewall Uprising, widely considered the beginning of the gay rights movement. MGM Resorts worked with the Stonewall Inn and the Stonewall Inn Gives Back Initiative to join in this historic event.

Stonewall Day is a program of Pride Live Nation, a social advocacy and community engagement platform for the LGBTQ community.

Each singer at the Stonewall Inn karaoke night was be able to sing their song using a male, female or non-gendered pronoun using a Universal Love-branded interface. MGM Resorts created an app to run the selected songs on the karaoke unit and a songbook for karaoke singers to follow.

The night included an appearance by the New York City Mayor’s office, delivering an official letter in recognition of Stonewall Day.

 “Given the commitment of our UNIVERSAL LOVE project to embracing the impact  music can have on the human experience, we are thrilled to play a part in honouring and celebrating  the people who participated in the Stonewall Inn Uprising and helped advance acceptance of gay rights in America,” said Lilian Tomovich, Chief Experience & Marketing Officer of MGM Resorts International.

Universal Love Karaoke re-imagines the songs people sing about love and celebrates the freedom to sing about loving whoever you want. Love is universal. Now karaoke songs are too.

MGM Resorts is a leading global entertainment company. The UNIVERSAL LOVE album reflected MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity.

The UNIVERSAL LOVE compilation album, produced by MGM in conjunction with global advertising agency McCann, offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships. The boundary-changing songs, which were released this past April, are performed by some of today’s most-beloved artists, including Bob Dylan, Kesha, St. Vincent, Ben Gibbard of Death Cab for Cutie, Kele Okereke of Bloc Party, and Valerie June. For more information about Universal Love, visit: Universal Love.
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Client

Advertiser: MGM Resorts

Creative Agency

Creative Agency: McCann Worldgroup

Copywriter: Oscar Gierup (Junior)

Art Director: Kelsey DaHarb (Junior)

Chief Creative Officer: Tom Murphy – Co-CCO, New York Sean Bryan – Co-CCO, New York

Digital Producer: Chava Quinn

Business Manager: – Business Manager

Innovation Director: Phoebe Chao (Producer)

Executive Music Producer: Eric Johnson

Senior Project Manager: Jessica Avery

Senior Technology Director: Erik Kroha (VP)

Design director: George Katz

Global Chief Communications Officer: Jeremy Miller

Music Producer: Dan Gross

Social Strategist: Karishma Shah

Junior Art Director: Kristina Samsonova

Developer: Ben Thompson (Senior)

Account Supervisor: Daniel de la Torre

Executive Producer: Christine Lane (SVP, Innovation)

Production Company

VP Strategy/Business Development: Dan Wilkos

Print / OOH

Print Producer: Eileen Kaufman