This evening Campaign
Brief hosted an exclusive event for Melbourne's top
creative directors, featuring Tony Gulisano, global chief growth officer at The One Club for Creativity (TOCC).
TOCC
is the world's foremost non-profit organization celebrating creative
excellence in advertising and design and home to The One Show, ADC
Annual Awards and a wide range of other awards, recognition and
development programs.
The Melbourne event was held at the Builders Arms Hotel in Fitzroy, generously sponsored
by The Otto Empire.
Gulisano,
who has decades of experience in the advertising awards and recognition
industry, will visit Australia from the organization's headquarters in
New York to meet with the local creative community, speak about The One
Club's mission and plans for 2018 and explain the process and criteria
for being selected to serve on the jury for The One Show.
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As global chief growth officer, Gulisano is a driving force behind all
TOCC global initiatives, working closely with the senior leadership team
to create, implement and expand professional and educational
development programs worldwide including Executive Creative Summits,
Creative Leaders Retreats, Portfolio Night and others. He also also
plays a key role in recruiting top global creative talent to serve on
juries for The One Show and ADC Annual Awards.
Says Kevin
Swanepoel, CEO, The One Club for Creativity: "Australia is a very
important market for the ad industry overall, and The One Club in
particular. We're very excited to work with Campaign Brief, as it gives
Tony the opportunity to hear first-hand from creatives about how the
industry is evolving in Sydney
and Melbourne, and for him to explain how
The One Club can work with everyone there to recognize and elevate the
local creative community."
Says Gulisano: "I've known CB publisher Michael
Lynch for many years, and am honored to work with his
team to meet many of the country's creative leaders of today and
tomorrow. Australia is home to some of the world's best work that is
often recognized with
One Show Pencils for creativity of ideas and
quality of execution and ADC Cubes for excellence in craft, design and
innovation. I look forward to lively and informative conversations."
The
One Club produces a number of the industry's leading global awards
shows and recognition programs, including The One Show, ADC Annual
Awards, Creative Week, Young Guns honoring creatives age
30 and under,
Young Ones student awards, One Screen Short Film Festival, Creative Hall
of Fame and others.
In addition, TOCC gives back to the global
ad community through nearly 20 programs throughout the year representing
its four pillars: Education, Inclusion & Diversity, Professional
Development and Gender Equality. These programs, held in a
number of
different countries throughout the year, include Creative Boot Camps for
students, Portfolio Night reviews for young aspiring creatives,
Creative Leaders Retreats for top creatives, Executive Creative Summits
for agency founders/CEOs and more.