Meet the New Denim Tribe in Roy Roger's Campaign

This 2019 denim retakes the spotlight in the new campaign by Roy Roger's and The Full Service. 

Shot by Rankin, this project features a group of cool, new trendsetters, laying down the law on how to rock denim this season. 

So, step aside goths, punks and ravers…there’s a new tribe on the block!  

Lee Ann @ Wild

Joanna @ The Hive

Shanti @ Milk

Marina @ Anti

Dylan @ Models 1

Elliot @ Wilhelmina

Rory @ Elite