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Creative

Meet Sedric, Volkswagen Group's First Driverless Concept Car

Khanna \ Reidinga, 3 months, 3 weeks ago

Khanna \ Reidinga helps Volkswagen craft its future vision of mobility

Meet Sedric, Volkswagen Group's First Driverless Concept Car

Sedric is the first-ever future concept car from the Volkswagen Group. As a level 5 vehicle, it's the most advanced form of autonomous driving yet. In other words, it runs completely on artificial intelligence and there’s no need for a driver, cockpit, steering wheels, pedals or controls. Indeed, it's less of a car and more of a pod, a lounge or an extension of a room that's equipped with carefully selected materials. Such as, for example, the back of the car comes with plants and flowers that purify the air.

Sedric would pick passengers up at the touch of a button or a voice recognition. Once inside, they can talk to Sedric like they would with a personal assistant - whether that be a casual chat about the day so far, specific information regarding proposed routes, expected arrival times, weather and traffic conditions or daily duties such as picking up groceries and dry-cleaning on the way.


The name Sedric is a simple, verbal combination of Self (SE) Driving (DRI) Car (C) – and is derived from Cedric, the first king of the Wessex, reflecting confidence, personality and trust. 

The name, logo and identity were developed by Amsterdam-based creative agency, Khanna\Reidinga, who were approached by the Volkswagen Group on the back of their success creating the name and identity for MOIA, the group’s mobility service that had its global launch at the TechCrunch event in London.

"The Sedric concept car is a look into the future of Volkswagen. As such, we felt it was only fitting to create a name and identity that felt as revolutionary now, as the first car did, then. The team at Khanna\Reidinga have achieved just that – and in record time,” said Peter Wouda, Design Director, Volkswagen Group Future Center Europe.

“We wanted the wordmark to reflect both the conceptual approach as well as the incredible design of the concept car. A minimalist design stripped of any unnecessary elements.  A well balanced nod to the future.” commented Maarten Versteege, Executive Creative Director, Khanna \ Reidinga.