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Creative in association withGear Seven
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Meditate in a Hammock Forest and Run with Jaybird

16/11/2018
Marketing & PR
New York, United States
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N/A Collective launches weekend of immersive experiences for the headphone brand around the NY Marathon

For this year’s TCS New York City Marathon, NYC-based creative agency and production shop N/A Collective partnered with sport headphone brand, Jaybird to launch a weekend full of immersive experiences geared toward marathon enthusiasts and the public. 

Held in Brooklyn on November 2nd and 3rd, N/A Collective and Jaybird hosted 90 minute sessions encouraging visitors to participate in a three part unique sit-down-audio headspace experience. 

By providing many with specifically designed Jaybird headphones, visitors enjoyed activities such as: 

- New product tech demo and hammock forest: Visitors walked in and were greeted by a Jaybird Ambassador who told them all about their four products. As visitors got geared up with custom fit earbuds, they were guided into the “hammock forest.” Here they had the opportunity to lay in a hammock and go through a meditative headspace session. 

- Experience Zwift treadmill experience: Following the meditation, visitors went upstairs to enjoy a 10-15 minute workout experience where they got to virtually run through a course on a Zwift treadmill. 

- Watch Jaybird Run Wild Movie: As part of the last portion of this experience, visitors got to watch the newest six minute Jaybird film in their Run Wild series. 

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