Media Bounty Creates Taste in the Tiniest Detail
Lee Kum Kee Europe, the pioneer of original Asian sauces and condiments, combines
fun with educational information and practical cookery advice in its latest interactive
digital campaign.
Brand entertainment agency Media Bounty has created a
content rich interactive hub which houses recipes, videos, infographics and a
Take the Challenge test to drive sampling of its sauces range among main home
shoppers and mums.
The theme of the campaign is taste in the tiniest detail,
the proposition brought to life through a series of quirky videos, fact finding
features and inspirational tips. The campaign which is running in the UK,
Germany and the Netherlands, is supported by social media activity and
programmatic advertising.
Shuang Cheng, Lee Kum Kee Europe marketing and
business development manager said: “Core to our quality never compromised
proposition is the unique provenance of our ingredients. Story-telling takes a
central role in this campaign which leverages our rich heritage, attention to
the smallest details and reputation for authenticity.”
The campaign follows the successful roll out of Lee Kum Kee Europe’s first animated feature which tells the backstory of the century-old enterprise; and Cook N’ Tell, which encouraged trial and advocacy amongst amateur cooks.
