MEC Wavemaker Promotes Ben Bradley to Head of Sports & Entertainment Partnerships

MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships.

Bradley, previously a Business Director, will now lead Sport and Entertainment partnerships across all clients. 

Bradley’s appointment is a result of the expansion and growth of MEC Wavemaker’s content led approach in sport and entertainment partnership activation. He reports to MEC Wavemaker Managing Director Matt Davies.

MEC Wavemaker has also promoted Terri Squibb and Angela Soteriou, Account Directors in the Content Partnerships team, to Business Directors. 

Squibb will lead the Colgate-Palmolive, Henkel and B&Q accounts within Wavemaker, while Soteriou will lead Vodafone, Beiersdorf, and Lloyds Banking Group. They both report to Head of Content Partnerships Damien Gillman.

Matt Davies said: “These senior promotions are indicative of the momentum we are gathering at Wavemaker with our clients and their desire for content partnerships to be a key part of their marketing. I have no doubt these guys will thrive in their new roles in Wavemaker as we continue to evolve our team. “ 

Ben Bradley said: “Sport & Entertainment Partnerships are a key area of growth for us at Wavemaker as clients increasingly use content from these relationships to boost brand performance, engage consumers and deliver tangible business results. I’m looking forward to helping lead this charge and continue delivering award winning campaigns for all MEC clients.”