MEC Names Karima Zmerli Managing Partner, Head of Analytics and Insight

MEC today named Karima Zmerli as Managing Partner, Head of Analytics and Insight to lead, manage and grow the agency’s Analytics and Insight offer. Karima will be responsible for driving forward the A&I vision, products and services across NA.  She will be supported by a community of A&I specialists focused on creating the data and analytics products of the future; and will work across GroupM to exploit the benefit of its recently announced technology suite, PLATFORM.

Speaking on the appointment, Marla Kaplowitz, CEO, MEC North America said, “Data is an increasingly critical part of the value MEC creates for its clients. Our promise is in our ability to deliver data-driven solutions backed by genuine audience insights to build brands. Karima is the right kind of leader to drive forward our vision. Her rich agency background and deep knowledge of the data and digital ecosystem will help cultivate a new generation of data scientists that can connect offline and online data to maximise performance at all touch points.” 

Karima shared, “Data and insights are at the heart of today’s media decisions and how we see the opportunities and challenges our clients face.  The work and investment MEC has put into understanding the purchase journey through MEC Momentum is creating a more holistic view of the consumer for greater business impact.  I am excited to work across the agency’s unmatched talent to continually evolve the agency’s offer and deliver for clients.”

“I am delighted Karima has taken the lead of our strong A&I hub in NY and our community in NA. We are very well positioned to make the most of current and future data and analytics developments for our clients. These are exciting times!” said Stephan Bruneau, Global Chief Analytics & Insight Officer at MEC.

Karima joins the Executive Leadership Committee in North America and will be based in New York – one of the agency’s central A&I hubs around the world.