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McVitie’s Adorably Sweeet Kitties Return in Latest Ad

Grey London creates new campaign for the brand's launch of McVitie’s Digestives Nibbles

McVitie’s Adorably Sweeet Kitties Return in Latest Ad

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles.

A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens - to bring to life the feeling you get when you eat a McVitie’s Digestives Nibble.

The new 30 second ad premiered on 5th September on SkyArts and takes place in the midst of a girls’ night in, where four friends are relaxing on the sofa, watching TV together. One of them reaches for a pack of McVitie’s Digestive Nibbles for a mid-movie treat – and, as the packet is opened for her to share with her friends, a troupe of adorable British Blue kittens appear to the famous Grease theme tune, ‘Grease is the Word’

McVitie’s Brand Director, Kerry Owens  said: “The launch of McVitie’s Digestives Nibbles is the most exciting launch for McVitie’s in a number of years, so it stands to reason that we want to celebrate this with another excellent instalment of our sweeet masterbrand campaign – celebrating the everyday moments that we help to make just that little bit better.”

“We have stayed true to the Chocolate Digestives roots of Nibbles by bringing back our British Blue kittens, to evoke the same chocolatey snuggle that eating these products brings us. We also have a range of exciting social, digital, and PR ideas in the pipeline to help us make this our most exciting launch to date.”

Creative Agency

Creative Agency: Grey London

Creative Director: Darren Wright

Copywriter: Howard Green

Art Director: Howard Green

Planner: Daniel Sherrard

Producer: Thea Evely

Content Manager: Alex Wrigley

Account Management: Tamara Bennett, Tim Rogowski, Kate Ilott, James Plaxton

Media Agency

Media Agency: MEC

Planner: James Appleby

Production Company

Production Company: Stink

Director: Owen Trevor


Editor: Guy Savin

Producer: Jay Lovelock

Post Production / VFX

Post Production Company: ETC


Audio Post Production: Wave