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Creative

McDonald’s is Really, Really, Really Close in New Nord DDB Campaign

The tongue-in-cheek campaign running in Sweden sees close up pictures of McDonald’s food items

McDonald’s is Really, Really, Really Close in New Nord DDB Campaign

With almost 200 restaurants around Sweden and McDelivery being introduced into more and more cities, it doesn’t matter if you’re on the road or staying at home, because McDonald’s is always – really close.

That’s why McDonald’s Sweden launched an outdoor and print campaign together with NORD DDB, featuring really, really, really close shots of its classics to remind people that they never have to look far, when craving some McDonald’s.


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Client

Advertiser: McDonald´s

Creative Agency

Creative Agency: NORD DDB

Media Agency

Media Agency: OMD

PR Agency: Prime

Genre: Storytelling