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McDonald's in Sweden Helps You Wrap Christmas Presents

DDB Stockholm, 11 months, 3 weeks ago

Wrap your loved ones' gifts in paper that they can later exchange for a Cheeseburger

McDonald's in Sweden Helps You Wrap Christmas Presents

Trying to find the perfect Christmas gifts can turn out to be rather stressful. So, in an attempt to ease the Christmas anxiety, McDonald's in Sweden have launched a special gift wrap that almost guarantees any gift to be well-received at Christmas Eve.

A McDonald's franchise owner in Sweden is now offering the guests a special Christmas gift wrap which can be returned and exchanged for a free Cheeseburger after Christmas. The gift wrap is also designed to look like the classic Cheeseburger wrapping (obviously), which will make for an unexpected sight under the Christmas tree.

"You always worry whether your Christmas gifts will become appreciated or not. Yet with our Cheeseburger Gift Wrap practically any gift will be perfect", says Ulf Ternstrom, McDonald's franchise owner in Gothenburg.

"And we will also recycle all redeemed gift wraps, so it won't just save the Christmas but the world as well," he adds with a big smirk on his face.

The Cheeseburger Gift Wrap is only available in selected McDonald's restaurants in Sweden.
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Marketing Manager: Ulrika Kindvall Wåreus

Creative Agency

Creative Agency: Nord DDB

Copywriter: Sebastian Snygg

Art Director: Leo Dal

Agency Manager: Stina Nyberg

Designers: Sebastian Reinbring, Isabel Ambring

Category: Convenience , Food

Genre: Activation