McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away
After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign.
Developed by TBWA\Paris, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life.
This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.
The campaign is being displayed in all major French cities.
Advertiser: McDonald’s France
Creative Agency: TBWA\Paris
Copywriter: Swann Richard
Art Director: François Claux
Executive Creative Director: Faustin Claverie et Benjamin Marchal
Account Management: Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard
Illustrator: Chloé Azulay
Creatives: José Jacinto, Emmanuel Paon, Alexandra Dedieu
Category: Fast food , Retail and restaurants