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McCann London and Subway Touch Down with the NFL London Games

Agency teams with Picturesmith to produce colourful stop-motion idents

McCann London and Subway Touch Down with the NFL London Games

In celebration of Subway being the lead sponsor of the NFL London Games in the UK for the next three years, McCann London was tasked with creating four colourful stop-motion TV idents, which will be aired on Sky Sports and at cinemas across the UK and Ireland.

All four 15-second TV idents, shot by Picturesmith, perfectly marry the relationship between Subway and the NFL in clever, eye-catching ways. All idents are instantly recognisable by their pictures of the NFL football and Six-inch Subs or finely chopped salad bowl.

Each stop-motion ident is unique in its selection of bright, bold colours and their common thread is the catchy, foot-tapping tune that gets fans in the mood for some NFL action and tasty Subs. 

The new campaign will launch on September 7th on Sky Sports and will roll out in cinemas in the UK and Ireland from September 15th until November 9th.

Sacha Clark, Marketing Director for Subway in the UK & Ireland, said: “We’re incredibly excited about our partnership with the NFL in the UK and wanted to create a campaign that reflects our collaboration in a fun and arresting way. Through our TV idents we want to tell a compelling narrative around our brand supporting sport in the UK and encourage families to stay active. We look forward to what the next three years will bring.”

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, said: “Partnerships are often tenuous but Subway and NFL are a perfect match. This was a great opportunity to combine these two vibrant and iconic brands and create work that’s equally as exciting and fun.”

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Creative Agency

Creative Agency: McCann London

Creative Director: Alexei Berwitz, Rob Webster

Chief Creative Officer: Rob Doubal and Laurence Thomson

Executive Producer: Sophie Chapman-Andrews

Business Affairs: Nicholas Mugridge, Danielle Gilbert

Planners: Nat Hill, Matt Saunders

Creatives: Jade Sheppard

Senior Producer: Michelle Prinsloo

Head of Integrated Production: Sergio Lopez

Account Manager: May Sinlapa

Account Director: Francois d’Espagnac, Shaun Geary

Production Company

Director: Picturesmith

DOP: Peter Ellmore

Producer: Lisa Ramberg

Executive Producers: Christian Hopkins


Editor: Inessa Tsulimova Richard Anthony


Sound Engineer: Giselle Hall

Category: Fast food , Retail and restaurants

Genre: Animation