McCann Health's Fabergé Eggs Reimagine Human Organs to Highlight the Value of Organ Donations
Print campaign created for Moinhos de Vento Hospital asks the question "Who will inherit your greatest wealth?”
According to the Brazilian Association of Organ Transplants, in every eight potentially organ donors, only one effectively becomes a donor.
That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, uses the slogan “Who will inherit your greatest wealth?” in their campaign created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation.
“The campaign seeks to promote organ donations through the most basic question: what you will leave as a heritage? What you truly have of most precious?”, says Bruno Abner, McCann Health Brazil Creative Director.
The print ads were run in selected magazines in Brazil, and also published in the hospital’s social media channels, and present three different executions, of an eye, a heart and kidneys, highlighting how priceless those organs are for those who receive it.
Moinhos de Ventos Hospital,
McCann Health Brazil
Monica Tritone and Nando Franchim
Thiago Silva and Daniel Machado
Mohamed Parrini, Marga Acioli and Débora Elmo
Bruno Abner Rebelo
Adriano Botter and Allan Gomes