MCA Return as the 2024 LBB & Friends Beach Content Sponsor

Little Black Book (LBB) today announces that its programme of content hosted on the LBB & Friends Beach this year will be sponsored by  the global investment and production consultants, Murphy Cobb Associates (MCA), who return for the second year as headline sponsor of the event. 

This year’s content, running from Monday 17th to Friday 21st June is designed to inspire, educate and spark conversations, bringing together top voices from across the industry to discuss the latest innovations and hot topics under the theme, ‘Creativity in 2024: Better Together’. 

Pat Murphy, founder and CEO at MCA, commented, “Cannes is now not just a place to celebrate great talent and great creative work, it has also become an environment to learn new things, be surprised, and get up to speed on new innovation. The panels on the LBB beach last year had so many great guests covering all sorts of relevant and trending topics and things coming round the corner. In addition it was an opportunity to rekindle old relationships and make new friendships. 

“Since last year, we have won the Campaign AdNetZero Award for best practice in sustainable production, so we intend to reflect, look back at what worked last year, and what we can do to top it this coming year. We have been on a mission to offer our clients near net zero solutions by the end of 2024. Luckily with technology moving at lightning speed, we think we are going to be able to achieve that goal and discuss it in this year's Cannes. In addition, we will be bringing the MCA Prodcast to the beach and hopefully grabbing the opportunity to chat to many industry luminaries as they swing by.”

“MCA is proud to support the LBB Beach again, it is and has always been the place to spend time making great connections.”

LBB member companies can sign-up up to six people per office to access the beach. To find out whether your company is a member of LBB, click here. If you're a member, we've been emailing out the form to sign up but if you have not seen it, contact sarah@lbbonline.com. If you're company IS NOT a member, you can register your interest in the beach here. LBB company members have been sent a sign up form. 

You can find all news and updates and schedules for the LBB & Friends Beach here.