Maxi Itzkoff & Mariano Serkin Take on Saatchi Europe Leadership Role

Maxi Itzkoff and Mariano Serkin move from Argentina to Spain to take on creative leadership role for Saatchi & Saatchi Europe

After eight years heading Del Campo Saatchi & Saatchi in Buenos Aires, multiple award-winning Argentine creative team Maxi Itzkoff and Mariano Serkin will move to Europe to make Del Campo Saatchi & Saatchi Madrid their home base, and reinforce the creative leadership of 

Saatchi & Saatchi in Europe. During their tenure, Maxi and Mariano have worked with local, regional and global clients, including Coca Cola, Mondelez, Procter & Gamble, Inbev, Toyota, PlayStation, and BGH. 

The results achieved by Maxi and Mariano with their innovative and unique creativity has had global impact. In 2011, Del Campo Saatchi & Saatchi was named International Agency of the Year by AdAge. In 2012, Maxi and Mariano were selected by both AdAge and Creativity among the eight most innovative creatives Worldwide. In 2013, Del Campo Saatchi & Saatchi was the second most-awarded agency of The Gunn Report.  During their time at Del Campo Saatchi & Saatchi, Maxi and Mariano have been consistently awarded in the most prestigious national and international festivals, amassing over 50 Cannes Lions and 30 Grand Prix.  Under their leadership, Del Campo Saatchi & Saatchi has been Argentina’s Agency of the Year for seven consecutive years.  

Robert Senior, Saatchi & Saatchi CEO EMEA said: “I am delighted Maxi & Mariano are coming over - their work speaks for itself.”

Some of their most successful campaigns include; Cannes Lions Grand-Prix award-winning “Teletransporter” for Inbev’s Andes beer, and “Almost Identical” for Mondelez’s Beldent Gum, an experiment involving twins which received a number of awards, and was spontaneously posted by movie-star (and famous twin) Ashton Kutcher on his Facebook page: the experiment was named Best Brand Revitalization by the Mondelez Marketing Excellence Awards.  “Dads in Briefs” – the film campaign for local client BGH was ranked within The Gunn Report’s Top Five Commercials of the Year.  The team has also created such outstanding work as; “The Cheering Truck” for Coca Cola;  “Pipe Glass” for Schweppes; “Giving birth live” for Pampers; and the launch of PlayStation in Latin America.

Saatchi & Saatchi Worldwide Creative Director Pablo Del Campo commented: “Maxi and Mariano truly prove what we stand for - that Nothing is Impossible. Their contribution to the creative world is outstanding. In their new global positions, I'm thrilled to see to what unimaginable places they'll take us.”

Maxi and Mariano added: “In this new stage the key is to incorporate talent throughout Europe in order to have a multicultural approach that will allow us to solve the local and global needs of the brands. Our vision for good work is based on a simple premise: creating culture.”