The company has been commended for its creativity over the previous year
Mars, Incorporated has been awarded 2016 Advertiser of the Year by Spikes Asia, recognising the company’s commitment to creativity, and its execution of inspiring communications campaigns and innovative marketing.
The 2016 Award commends the creativity of Mars’ campaigns for its Petcare, Chocolate, Food and Wrigley business segments over the duration of the Awards, recognising Mars as a leading marketing organisation in the Asia-Pacific region and globe.
Nicole McMillan, Vice-President of Marketing for Asia-Pacific with the Wrigley Company says the company is proud to be recognised for its brands’ many great marketing initiatives, “As a company that has an unwavering dedication to and belief in the power of creativity, it is a tremendous pleasure to be acknowledged for our creative excellence across all our business segments in the Asia-Pacific region.”
“Since the inception of the Spikes Asia Awards in 2009, Mars has won more than 40 Spikes Asia Awards on many brands including Pedigree ‘Doggleganger,’ Snickers ‘Hungry Barber,’ Dolmio ‘Pepper Hacker and Skittles ‘Telekenize the Rainbow.’”
“Creativity is key to how we excite and engage consumers, and is pivotal to the success of all of our businesses. As such, pursuing bold and brave communications ideas are a priority at Mars, which is supported by strong investment to ensure we unlock our brands’ full potential,” says Nicole.
This achievement adds to the global accolades Mars has received over the years for its commitment to creativity and execution of and brave communications campaigns, including wining more than 100 Cannes Lions awards since 1990, and being awarded the Cannes Lions Advertiser of the Year in 2012.
“This Award is testament to the talent within our marketing and agency teams, and the highs levels of collaboration and trust shown in our quest for work that engages our consumers and is more effective for our business,” says Nicole.