Marcel Sydney Promotes Wes Hawes to ECD Role
Wesley Hawes has been appointed executive
creative director of Marcel Sydney. His appointment is being announced
alongside significant business developments, with the agency taking on
lead duties for Foxtel and assignments from Rio Tinto.
Hawes
takes over as ECD at Marcel Sydney following the departure of previous
ECD Scott Huebscher who has left the agency.
As Hawes steps up as
Marcel Sydney's ECD, the agency continues its bold work for Tiger Beer
across Asia Pacific and builds new partnerships with Rio Tinto and
Foxtel. For Foxtel, Marcel joins the roster as lead brand and ideation
agency. Marcel is also developing Rio Tinto's first national consumer
facing advertising campaign, expanding the campaign from its WA launch
in March this year.
Hawes has been deputy ECD of Marcel Sydney since the beginning of 2017.
Prior to that he was joint-ECD at TBWA\Sydney in a period when the
agency was awarded significant industry accolades and attained sustained
growth through a series of strong new business wins.
Says Hawes: "At Marcel we produce provocative, powerful work for brands like Tiger Beer and Tinder, but often this work appears in international markets outside Australia. The recent Foxtel win is a great opportunity for Marcel to make a visible and effective local impact. I'm super excited to be leading Marcel into this next stage of its development."
Says David Nobay, creative chairman, Marcel Sydney: "Wes exudes a natural, creative generosity that makes those around him drawn to collaborate on everything he touches. It's a rare gift, and we're lucky to call him our ECD."
Says Gavin Levinsohn, CEO, Marcel Sydney: "As deputy ECD Wes has built strong relationships with our clients and has been central to our agency leadership, creative work and culture. He was a clear choice as our new ECD and I'm happy that we could do that from within our own team."
