MailChimp Wants to Become Your Second Brain
MailChimp and Droga5 launched the brand’s first major marketing campaign, “Did You Mean MailChimp?” followed by the second phase of the brand’s evolution, “The Black Hole.” Now, Droga5 is coming to you with our latest work for MailChimp, the world’s leading marketing-automation platform.
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It’s no secret that being a small business owner is a difficult job. You need to wear multiple hats and don’t always have the time you need. MailChimp offers its customers a suite of automated marketing tools for all their emailing and ad-targeting and ecommerce needs that connect with your customers automatically. It’s almost like using MailChimp’s automations is like having a second brain to help run your business.
Using the brain as a metaphor, MailChimp and Droga5 decided to explain how these automations—represented by different areas of the MailChimp brain—have helped some of the brand’s customers grow their small businesses. And because there’s a lot of information to communicate, we got an excitable, fast-talking brain enthusiast to tout the power of the MailChimp brain and put these automations in, well, plainer terms.
Introducing “Get Another Brain”, an online integrated campaign aimed to help small businesses grow their business and leave the marketing to us. These videos, along with an interactive website, dive deeper into the product and offerings that make the brand the world’s leading marketing automation platform.
