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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Macy's Encourages Women to Find Their Beauty

18/04/2018
Group745
Advertising Agency
New York, USA
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'Deeper beauty' campaign by BBD NY, celebrates woman around the world and features an original poem written by Pavana Reddy
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Macy’s has launched a new online campaign that showcases how inner and outer beauty can align to create a feeling of empowerment and confidence.

The “Deeper Beauty” campaign, is a celebration of every woman, everywhere. It is led with a :60 anthem spot featuring an original poem written by Pavana Reddy.

The spot ends with the theme of the campaign, “Find your beautiful, inside and out.”



Also included is a five-part longer form interview series hosted by writer Heben Nigatu.

The video sequence follows the stories and deeper meaning of beauty of five different inspirational women, including an acclaimed chef, designer, artist and entrepreneur, software developer and film director. Each speaks candidly on their routines and what role beauty plays in their lives.

The campaign, created by BBDO New York, debuted on Macy’s YouTube page and social channels this week.

The series can be viewed here.

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Brand
Agency / Creative
Production
Editorial