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Lucky Post's Sai Selvarajan Returns to the Wild for YETI

Agency McGarrah Jessee launches new outdoors spot starring hunter Jim Shockey

Lucky Post's Sai Selvarajan Returns to the Wild for YETI

Agency McGarrah Jessee reunited with Lucky Post editor Sai Selvarajan to traverse Vancouver Island in a new brand ambassador spot for YETI. “Flip,” released earlier this year, and the new spot “Shockey” weave together stories that are singular in experience and strike at the heart of any viewer who longs to connect with the land.

It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern-day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits.

“Focused, attune, and candid - what makes these YETI ambassadors tick is the same: being outside,” mentions editor Sai Selvarajan. “We wanted to connect their inner state with viewers - one of peace and place.”

Visceral sound design combined with epic views of Mount Prevost and intimate shots of wildlife and flickering campfires tap into audiences’ senses to ignite YETI’s call to action: Built For The Wild.
Creative Agency

Creative Agency: McGarrah Jessee

Art Director: Tim Cole

Producer: Meredith Roach

Production Company

Production Company: Rabbit Foot

Creative Director: Jeff Bednarz


Edit Company: Lucky Post

Editor: Sai Selvarajan

Edit Assistant: Juan Vargas

Executive Producer: Jessica Berry

Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Finish: Tim Nagle


Sound Engineer: Scottie Richardson

Category: Outdoor equipment , Sports and leisure

Genre: Editing