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Creative

Lucky Post’s Editor Marc Stone is Non-Stop For GameStop

The new spot, entitled 'Rat', is a cheeky homage to underground crime to promote Mafia 3

Lucky Post’s Editor Marc Stone is Non-Stop For GameStop

GameStop released two more commercials featuring their charming associate characters in awkward situational comedies, that illustrate how they bring Power to the Players every day. The campaign is part of an ongoing collaboration between Lucky Post Editor Marc Stone, agency The Richards Group, and director Danny Leiner.

“Rat” is a cheeky homage to the organised crime inspiration of the recently released open-world action-adventure title, Mafia III.“G-Force” displays associates excitement about the upcoming release of Call Of Duty: Infinite Warfare, using DIY training tactics to prepare. Physical comedy,sarcastic sparrings, and a passion for all things gaming - are key elements in the GameStop campaign that impart a trademark wink about geeking out in the best possible way.

Client

Advertiser: GameStop

Creative Agency

Creative Agency: The Richards Group

Producer: Laurie Shannon

Creative Group Head: Lynda Hodge & David Canright

Production Company

Director: Danny Leiner

Offline

Edit Company: Lucky Post

Editor: Marc Stone

Producer: Kendall Kendall

Executive Producer: Jessica Berry

Post Production / VFX

Finish: Tim Nagle

Music

Sound Design: Scottie Richardson

Genre: Comedy