Lucky Generals Help Paddy Power Say 'Bye Bye' to Big Sam
Sam Allardyce's departure as England football manager is dominating the front and back pages this week.
But while most commentators are pillorying the former Sunderland boss for alleged misconduct, Paddy Power have remained true to their contrary form, by thanking him.
The bookies have taken out an ad - created by Lucky Generals - in today's Sun, praising his record: "Played one. Won one. Done one.”
You can view the comical ad below:
Creative Agency: Lucky Generals
Genre: Comedy , Digital , PR , People , Print