L'Oréal UK & Ireland Appoints RAPP for Strategic and Technical Partnership

L'Oréal UK & Ireland has appointed RAPP following a three-way pitch. The appointment comes as L'Oréal UK & Ireland realigns its efforts to create more compelling customer experiences for current and prospective customers in line with its global CRM framework.

RAPP has been engaged to deliver the omni-channel customer vision as set out by L’Oréal Group by providing a multi-platform CRM technology solution for a number of divisions within L’Oréal UK & Ireland.  This platform will bring together all online and offline data for a wide portfolio of brands, creating a true Single Customer View. The partnership supports L'Oréal UK & Ireland in pursuing L’Oréal’s key global strategic pillar of personalisation and the desire to deliver compelling, relevant conversations at every customer touchpoint.

Noorin Virani, Senior CRM Manager L'Oréal  UK & Ireland says, “Our increased CRM capability, powered by RAPP, will allow us to recognise and deliver the unique conversation each customer wishes to have, increasing brand engagement, maintaining loyalty and contributing positive business results. Bringing all our customer data together will allow us to identify and acquire those with the propensity to be customers and grow them within and across our L’Oréal brands.” 

Carolyn Stebbings, RAPP executive managing partner said, “I’m delighted that RAPP has the opportunity to work across some of L'Oréal UK & Ireland key brand divisions. This fully integrated CRM project will be a first for L'Oréal UK & Ireland, so we are determined to deliver the best solutions that create more compelling customer journeys, and will ultimately grow their business”.