LOLA MullenLowe and Pescanova want us to #JoinTables this Holiday season

Pescanova has just launched a Christmas campaign to encourage Spanish families to gather around one table, taking advantage of the holidays to enjoy more of the joy and spontaneity of children.

The campaign reflects the results of a study carried out by Pescanova which highlights that 30% of Spaniards use separate tables for adults and children at Christmas celebrations.

The campaign establishes as a link between the tables and their famous prawns, a star product of Pescanova. In fact, ­one of every three of the prawns sold in supermarkets in Spain are from Pescanova. The new strategic brand approach and this integrated campaign were created by the agency LOLA MullenLowe. 

The campaign includes spots of 1'20 ", 30" and 10 "in duration and is a brand proposal much more relevant and fun than in the past.  

"We all agree that it is the best campaign to give the brand the turn it needs," says Juan Viñas Orta, Corporate Chief Marketing Officer.

LOLA MullenLowe and Pescanova have been working together on the development of the brand, and its redefinition and strategic positioning for this seasonal project. 

"We want to help Pescanova strengthen the connection of the Spanish people with their brand, with a relevant role at the Christmas table, where clearly its product is a protagonist and already a tradition," says Tom O'Brien, Global Business Director of LOLA MullenLowe in Madrid.