Loerie Awards 2014 Grand Prix Showcase

South Africa’s Loerie Awards winners were announced last month. Here's a round up of all of the campaigns that were awarded Grand Prix. Also please see the bottom of the page for a full list of this year's Special Award winners, including Loeries Hall of Fame and Marketing Leadership and Innovation Award.

A Rainbow for the Rainbow Nation

Grand Prix Winner In: Outdoor and Collateral Media

 Brand: Coca-Cola

Agency: FCB South Africa

#UNLEARN

Grand Prix Winner In: Communication Design

Brand: Anti Est

Agency: Grid Worldwide Branding

Grid Worldwide Branding created the #unlearn campaign for Anti Est, a bar in the hip area of Braamfontein in Johannesburg. It is about questioning what you know, free thinking, challenging conventions - ‘unlearning to learn’. The bar contained a number of visual messages to portray the mantra, including fully covered nuns next to half-naked ladies, posters depicting Kanye West and Kim Kardashian as strange hybrid creatures complete with nude Renaissance sculpture-inspired bottom halves, and pizza boxes emblazoned with messages like ‘Love what’s inside’ and ‘Don’t put me in a box’.

Oju Africa App

Grand Prix Winner In: Digital and Interactive Communication

Brand: Mi-Fone

Agency: One Kingdom Creative Studio

Give Me Strength

Grand Prix Winner In: Radio Commercials

Brand: Lucozade

Agency: Ogilvy & Mather Johannesburg

Special Award Round Up

Loeries Hall of Fame – Keith Rose

“Keith Rose, Director & Founding Partner of Velocity, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the South African and global advertising industry.”

Marketing Leadership and Innovation Award – Claudia Walters

“Claudia Walters Marketing Communications Manager, Mercedes-Benz Cars South Africa was honoured with the Marketing Leadership and Innovation Award.”

Adams & Adams Young Creatives Award

“The Young Creatives Award, sponsored by Adams & Adams attorneys, recognises outstanding achievement by talented individuals at the beginning of their careers. This year the award went to Matthew Pullen and Freda Raubenheimer. They each received a Gold Loerie and a trip to the Cannes Lions International Festival of Creativity.” 

Antalis Creative Use of Paper Award

“The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for “See what comes out in the dark”. The award includes two Apple iPads for the creative team.”

The Times Newspaper Award

“The Times Newspaper Award went to One School at a Time and Joe Public for “Project English.” As part of the prize, Joe Public secures next year’s campaign for the Times Creative Press Ad challenge, valued at R160 000.”

Unilever Ubuntu Award for Sustainable Marketing

“The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.”

Be sure to check out a full list of winners here.