Lila Kalis Burns Rubber in New Renault Spot from Great Guns' Olivier Staub
OIvier Staub has directed a series of charming spots to promote the new Renault Twingo.
The concept of these spots came from the amazing videos of Lila Kalis. Lila is a 5-year-old young Californian girl who became a phenomenon with her incredible driving skills.
Olivier says: “We reached out to them and they were very happy to get involved. We built a Mini Electrical Twingo which Lila could drive. Her father Josh did all the race car technical "pimping" so that Lila could do all of her amazing tricks.
Everything you see is real, no faking; she is really that amazing. For the music I had my friends at Apollo compose a great track; my brief was a hybrid between "Plastic Bertrand" and "The Sex Pistols". The rest is on the screen and there for you to enjoy.”
You can check out the new spot below:
Creative Agency: Publicis Paris
Art Director: Yann Gobert
PR: Domitille Bouvier
Creative: Benedicte Pelletan
Account Director: Adrien Dumont
Production Company: Morrison Films
Executive Producer: Michel David
Director: Olivier Staub
Art Director : Sylvain Dion
Stylist: Marie-Claude Guay
Hair and Make Up: Guy Paré
Location: Philippe Gravel
Production Manager: Vlad Doclin
Post Production / VFX
Colourist: Benoit Côté
Producer: Guylène Michaud Studios Apollo
Category: Automotive , Cars
Genre: Digital , PR , People