Life Saving Lingerie Campaign Introduces a Map to Boob Checking

- The three bras work by giving a guide on how to check your boobs.
- To check, follow the pattern over your whole chest, up to your collarbone and under your armpit. (The checking itself should be done with the bra off, once you’ve familiarised yourself with the pattern.)
- There is a choice of three patterns. There is no better or worse one to follow - each of them provides a different way of checking and learning about what feels normal for you. Which is important, because when you know what feels normal, you can tell when something doesn’t.
- Once you’ve checked once, remembering to do it again should be easier, because the pattern will remind you to every time you pick up the bra.

Project: Life Saving Lingerie
Client: Harri Lowndes Marketing & Brand Partnerships Manager, Coppafeel!
Creative
Creative Agency: AMV BBDO
Chief Creative Officer: Alex Grieve
Executive Creative Directors: Nadja Losgott & Nicholas Hulley
Creative Directors: Al Wilson & Diccon Driver
Art Director: Alicia Cliffe
Copywriter: Laurens Grainger
Agency Planner: Alaina Crystal
Agency Account Team: Anusha Subeathar
Agency Producer: Holly Pienaar
Agency Art Producers: Rhiannon Nicol & Sophie Alliott
Media Agency: Hearts & Science
Media Planner: Amy Matthews
Production
Production Company: Radical Media
Director: Amy Becker-Burnett
Production Company Executive Producer: Jodie Brooks
Production Company Producer: Isabelle Graham
Editing
Editing Company: Marshall Street Editors
Editor: Laura Cairney-Keize
Sound
Audio Post Production: Wave Sound Studios
Sound Designers: Ed Downham & Dugal Macdiarmid
Music: 'Aventura' Mavi Phoenix
Music Supervision: Francesca Briginshaw, Alison Manicourt, Adelphoi Music
Post Production
Post Production Company: Electric Theatre Collective
Post Production Producer: Oscar Wendt
Colourist: Jason Wallis
Stills Photographer: Josh Osborne
Illustration
Illustrators: Camilla Engstrom, Édith Carron, Genie Espinosa, Chrissie Abbott, Miranda Kill Millen, Kate Prior, Eva Cremers, Kissi Ussuki, Kate Isobell Scott, Jess Warby, Valentine Reinhardt, Alice Movaillier.
Category: Awareness , Corporate, Social and PSAs