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Life is a Parade for W Eyewear, 5 years, 1 month ago

McCann & abstr^ct groove create stylish flick

Life is a Parade for W Eyewear

abstr^ct:groove and McCann Worldgroup have collaborated on a white-hot film for Italian eyewear brand W Eyewear. 


Life is a Parade was directed by abstr^ct:groove's CD Luigi Pane, and the accompanying print campaign was shot by by Diego Indraccolo.


To create the crazy scenario of the campaign, our creative team went scouting for deserts, cascades, pozos azul and coloured towns around Villa de Leyva, Colombia.
Let's start the journey!


W Eyewear - Life is a Parade
client: W Eyewear by Marcolin
agency: McCann Worldgroup
executive creative director: Alex Brunori
art director: Riccardo Daverio
copywriter: Jan Matassi
account: Silvia Scalari
production company: abstr^ct:groove
executive producer: Giada Risso
director: Luigi Pane
director of photography: Juan David Hernández
photographer: Diego Indraccolo
producer: Mauro Mastronicola
1st assistant director: Ricardo Vega
production assistant: Alessandro Salerno
art and production support: Bones (Colombia)
production team:
Ricardo Vega, Grace David, Mario Rincon, Sait Sarias, Carlos Tosin, 
Luis Edoardo Rodriguez, Jairo Vargas, Andres Olaya, Isabel Cristina Salazar
set design: Jaime Luna
location manager: Maria Fernandez Cespedes
styling: Motuk
make-up: Make Up Your Life
post production: abstr^ct:groove
editing: Luigi Pane
colorist: Diego La Rosa
motion design: Valentina Vicini, Luca Siano, Claudio Capellini, Pierpaolo Mantuano
music: Giuseppe Cozzolino, Luigi Pane
sound design: Gigasound
Filmed on location in Villa De Leyva and Bogotá, Colombia

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Category: Clothing/fashion , Jewellery

Genre: Fashion & Beauty