Life Happens In Bacon's New IKEA Film
IKEA´s “Where Life Happens” campaign, which strives to to be more close to reality than the glossy advertising aesthetics, has got a lot of positive publicity since it got released.
The first film - “Every Other Week” - which introduced the campaign, won Epica gold last week in Amsterdam and has now received a sequel entitled “A good listener”.
This time IKEA touches on the reality that a lot of parents face every day.
The film portrays a father who fights to get through to his teenage daughter who is dealing and struggling with problems you have as a teenager AND when you feel like the world and foremost your parents, don´t understand a thing.
Creative Agency: Åkestam Holst
Copywriter: Mark Ardelius
Art Director: Jesper Holst
Producer: Leila Widgren
Production Company: Bacon
Executive Producer: Ylva Axell
DOP: Mattias Rudh
Producer: Joel Rostmark
Editor: Nikolaj Monberg
Post Production / VFX
Post Production Company: Bacon X
Colourist: Hannibal Lang
VFX Supervisor: Jonas Drehn & Jan Tvililng
Producer: Helena de Brun
Genre: Digital , PR , Storytelling