LIA 2018 Non-Traditional Shortlist Revealed

London International Awards (LIA) has announced the shortlist for its Non-Traditional category.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognised and awarded individuals in the industry. 

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France with eight and the United States with five.

Khai Tham Meng, Creative Entrepreneur and Investor served as Jury President. In crafting this year’s shortlist, he was joined by Bruno Bertelli, Publicis Italy; Richard Brim, adam&eveDDB London; Riccardo Fregoso, McCann Paris; Marco 'Pernil' Giannelli, AlmapBBDO São Paulo; Rodrigo Jatene, Grey West Venice, CA; S M Talha Nazim, INNOCEAN Worldwide New Delhi; Doerte Spengler-Ahrens, Jung von Matt/SAGA Hamburg; Liz Taylor, FCB Chicago and Soo Hee Yang, Publicis One Korea

Winners for all media will be announced on 5th November. 

To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist 

BWM Dentsu, Syndey 

• The ALS Association titled “Project Revoice” - Direct Marketing

• Palau Pledge - Direct Marketing

• Getty Images titled “Endless Stories” - Business-to-Business

• Getty Images titled “Endless Stories” - Branded Content

• Vigie Aqui titled “Corruption Detector” - Public Service/Social Awareness

• Kingo Energy titled “Kingo” - Utilities

• Lacoste titled “Save our Species” - Direct Marketing

• Lacoste titled “Save our Species” - Apparel

• Carrefour titled “Black Supermarket” - Corporate Image

• Carrefour titled “Black Supermarket” - Retail

• Carrefour titled “Black Supermarket” - Experiential

• Carrefour titled “Black Supermarket” - Live Events - Beyond Advertising

• AJE titled “Bordeaux 2050” - Public Service/Social Awareness

• La Forêt titled “Bet on a Murderer” - Media Promotion

• Audi quattro titled “Ski the World” - Branded Content

• Reporters Without Borders Campaign titled “The Uncensored Playlist” - NGO

• Burger King titled “Loving 'It'” - Corporate Image

• Burger King titled “Loving 'It'” - Direct Marketing

• Burger King titled “Loving 'It'” - Retail

• Burger King titled “Loving 'It'” – Experiential

• Burger King titled “Loving 'It'” - Live Events - Beyond Advertising

• Burger King titled “Loving 'It'” - Guerrilla Marketing

• EDEKA titled “The Most German Supermarket” - Retail

• BVG titled “BVG x adidas – The Ticket-Shoe” - Experiential

• BVG titled “BVG x adidas – The Ticket-Shoe” - Travel

• The Times Of India titled “Sindoor Khela - No Conditions Apply” - Corporate Image

• The Times/News UK & Ireland titled “JFK UNsilenced” - Media Promotion

• Diesel titled “Deisel Go With The Fake” - Experiential

• Diesel titled “Deisel Go With The Fake” - Apparel

• Cyber Security titled “Re:scam” - NGO

• UN Women titled “The Bridal Uniform” - Live Events - Beyond Advertising

• Beau Monde titled “Bihor Couture” - Media Promotion

• Aldi - Fresh Products titled “Fresh Prints” - Retail

• Louvre Abu Dhabi titled “Highway Gallery” - Experiential

• LADBible/The Plastic Oceans titled “Trash Isles” - Public Service/Social Awareness

• Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” - Direct Marketing

• Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” - Ecommerce

• Microsoft, Xbox / FIFA 18 titled “Football Decoded” - Live Events - Beyond Advertising

• Skittles titled “Exclusive the Rainbow” - Direct Marketing

• Skittles titled “Exclusive the Rainbow” - Confections/Snacks

• Skittles titled “Exclusive the Rainbow” - Live Events - Beyond Advertising

• National Safety Council titled “Prescribed to Death” - Public Service/Social Awareness

• National Down Syndrome Society titled “C21” - Live Events - Beyond Advertising

To find out more about LIA, visit http://www.liaawards.com/