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Awards and Events

LIA 2018 Non-Traditional Shortlist Revealed

43 entries are shortlisted for the category

LIA 2018 Non-Traditional Shortlist Revealed

London International Awards (LIA) has announced the shortlist for its Non-Traditional category.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognised and awarded individuals in the industry. 

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France with eight and the United States with five.

Khai Tham Meng, Creative Entrepreneur and Investor served as Jury President. In crafting this year’s shortlist, he was joined by Bruno Bertelli, Publicis Italy; Richard Brim, adam&eveDDB London; Riccardo Fregoso, McCann Paris; Marco 'Pernil' Giannelli, AlmapBBDO São Paulo; Rodrigo Jatene, Grey West Venice, CA; S M Talha Nazim, INNOCEAN Worldwide New Delhi; Doerte Spengler-Ahrens, Jung von Matt/SAGA Hamburg; Liz Taylor, FCB Chicago and Soo Hee Yang, Publicis One Korea

Winners for all media will be announced on 5th November. 

To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist 


Complete Non-Traditional Shortlist (by country):

AUSTRALIA
BWM Dentsu, Syndey 
The ALS Association titled “Project Revoice” - Direct Marketing

Host/Havas, Sydney 
Palau Pledge - Direct Marketing

BRAZIL
AlmapBBDO, São Paulo 
Getty Images titled “Endless Stories” - Business-to-Business
Getty Images titled “Endless Stories” - Branded Content

Grey Brasil, São Paulo 
Vigie Aqui titled “Corruption Detector” - Public Service/Social Awareness

COLOMBIA
Ogilvy Guatemala & Ogilvy Colombia, Guatemala city / Bogota 
Kingo Energy titled “Kingo” - Utilities

FRANCE
BETC, Paris 
Lacoste titled “Save our Species” - Direct Marketing
Lacoste titled “Save our Species” - Apparel

Marcel Paris, Paris 
Carrefour titled “Black Supermarket” - Corporate Image
Carrefour titled “Black Supermarket” - Retail
Carrefour titled “Black Supermarket” - Experiential
Carrefour titled “Black Supermarket” - Live Events - Beyond Advertising

McCann Paris, Clichy 
AJE titled “Bordeaux 2050” - Public Service/Social Awareness

Publicis Conseil, Paris 
La Forêt titled “Bet on a Murderer” - Media Promotion

GERMANY
Candide Thovex, Hamburg 
Audi quattro titled “Ski the World” - Branded Content

DDB Group Germany, Berlin 
Reporters Without Borders Campaign titled “The Uncensored Playlist” - NGO

Grabarz & Partner, Hamburg 
Burger King titled “Loving 'It'” - Corporate Image
Burger King titled “Loving 'It'” - Direct Marketing
Burger King titled “Loving 'It'” - Retail
Burger King titled “Loving 'It'” – Experiential
Burger King titled “Loving 'It'” - Live Events - Beyond Advertising
Burger King titled “Loving 'It'” - Guerrilla Marketing

Jung von Matt AG, Hamburg 
EDEKA titled “The Most German Supermarket” - Retail
BVG titled “BVG x adidas – The Ticket-Shoe” - Experiential
BVG titled “BVG x adidas – The Ticket-Shoe” - Travel

INDIA
FCBIndia Group, Gurugram 
The Times Of India titled “Sindoor Khela - No Conditions Apply” - Corporate Image

IRELAND
Rothco | Accenture Interactive, Dublin 
The Times/News UK & Ireland titled “JFK UNsilenced” - Media Promotion

ITALY
Publicis Italy, Milan 
Diesel titled “Deisel Go With The Fake” - Experiential
Diesel titled “Deisel Go With The Fake” - Apparel

NEW ZEALAND
DDB Group New Zealand, Auckland 
Cyber Security titled “Re:scam” - NGO

PAKISTAN
BBDO Pakistan, Lahore 
UN Women titled “The Bridal Uniform” - Live Events - Beyond Advertising

ROMANIA
McCann Worldgroup Romania, Bucharest 
Beau Monde titled “Bihor Couture” - Media Promotion

SPAIN
McCann, Madrid 
Aldi - Fresh Products titled “Fresh Prints” - Retail

UNITED ARAB EMIRATES
TBWA\RAAD, Dubai 
Louvre Abu Dhabi titled “Highway Gallery” - Experiential

UNITED KINGDOM
AMVBBDO, London 
LADBible/The Plastic Oceans titled “Trash Isles” - Public Service/Social Awareness

McCann London, London 
Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” - Direct Marketing
Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” - Ecommerce
Microsoft, Xbox / FIFA 18 titled “Football Decoded” - Live Events - Beyond Advertising

UNITED STATES
DDB Chicago, Chicago 
Skittles titled “Exclusive the Rainbow” - Direct Marketing
Skittles titled “Exclusive the Rainbow” - Confections/Snacks
Skittles titled “Exclusive the Rainbow” - Live Events - Beyond Advertising

Energy BBDO, Chicago 
National Safety Council titled “Prescribed to Death” - Public Service/Social Awareness

Tool, Santa Monica 
National Down Syndrome Society titled “C21” - Live Events - Beyond Advertising


To find out more about LIA, visit http://www.liaawards.com/

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