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Creative

Let's Talk About Vaginas

double E communications, 2 weeks, 3 days ago

Circus Maximus are aiming to 'Legalise V' in a new campaign promoting conversation about sexual health

Let's Talk About Vaginas

Coinciding with Women’s Sexual Health Month, creative agency Circus Maximus recently put out a video for public awareness campaign “Legalize V”, featuring those who have come together to drive the conversation about sexual health, gender equality and overall wellness. By marrying comic relief with real world anecdotes, this short digital film lays the foundation to a larger initiative, raising awareness to today’s remnants of what used to be known as the Comstock Law (a regulation back in the 1800s prohibiting the use of sexual content). 

“We’ve all faced censorship in one form or another as it relates to discussing women’s intimate health.  But these often vague norms and rules, which primarily have been enforced by media, hinder our right to access information related to our health and wellbeing,” says Karen Long, LCSW, Founder and CEO of Nuelle.  “I am proud to join likeminded thought-leaders in this movement to highlight this issue and begin to create change.” 

Campaign partners aim to provoke a dialogue in which people move away from using disrespectful euphemisms to describe the female anatomy and use – both freely and without shame – the correct anatomical terminology, in this case - vagina. 

Genre: Dialogue , People