Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Let Samsung Take You Through Some Intense Emotions in Aoife McArdle’s New Spot

CHI&Partners launches emotive Samsung TV campaign ‘Feel More’

Let Samsung Take You Through Some Intense Emotions in Aoife McArdle’s New Spot

Sometimes less is definitely more. The new Samsung TVC from agency CHI & Partners and production house Somesuch and Co is a deceptively simple and striking spot. 

The film closes in around a woman’s face as she experiences a series of intense emotions, with the light of her TV reflecting on her hair and skin. What’s she watching? An Oscar-winning movie? The latest Netflix box set? We’ll never know, but Aoife McArdle’s direction sucks the viewer in and leaves them asking questions. 

The spot also gives Framestore colourist Simon Bourne plenty to play with, as vibrant colours from the TV play off the woman’s face. The campaign for Samsung’s ultra-high definition TV ends with the strapline ‘See More, Feel More’.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: CHI & Partners

Planner: Anthony Cox & Matt Nixon

TV Producer: Imogen Bell, Nikki Cramphorn & Jay Jenkins

Creative Partner: Monty Verdi

Production Company

Executive Producer: Sally Campbell

Director: Aoife McArdle

DOP: Daniel Landin

Producer: Chris Massey

Art Director : Kave Quinn

Production Manager: Ananda Grace, (Coordinator) Peter Arboine


Editor: Dan Sherwin

Edit Assistant: Leila Gaabi

Post Production / VFX

Colourist: Simon Bourne at Framestore


Audio Post Production: Grand Central Recording Studios

Sound Design: Miunzie Thind

Category: It, phones, Av and computers , Phones