Let Samsung Take You Through Some Intense Emotions in Aoife McArdle’s New Spot

The film closes in around a woman’s face as she experiences a series of intense emotions, with the light of her TV reflecting on her hair and skin. What’s she watching? An Oscar-winning movie? The latest Netflix box set? We’ll never know, but Aoife McArdle’s direction sucks the viewer in and leaves them asking questions. 

The spot also gives Framestore colourist Simon Bourne plenty to play with, as vibrant colours from the TV play off the woman’s face. The campaign for Samsung’s ultra-high definition TV ends with the strapline ‘See More, Feel More’.