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Creative

Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

Leo Burnett Europe, 2 months ago

Ali Ali and Maged Nassar direct gross-out film for the du telecom network's du Tuesday promotion

Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

du Tuesday is a ‘buy 1 movie ticket, get 1 free’ promotion that is exclusively available to cinema goers in UAE who use the du telecom network. For three consecutive years, Leo Burnett Dubai has produced award-winning campaigns for the ‘du Tuesday product’. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.
 
UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theatres are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly) that can totally sour a cinema goer’s experience.
 
Leo Burnett Dubai and directors Ali Ali & Maged Nassar tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know, who won’t spoil the magic at the movies. 
Creative Agency

Planners: Saad Yusuf

Copywriter: Ali Ali / Maged Nassar

Head of TV / Production: Shereen Mostafa

Account Management: Omar Kishk

Group Account Director: Saad Yusuf

Director of Communications Strategy: Haytham Dayeh

Creative Director: Rafael Augusto

Chief Creative Officer: Bechara Mouzannar

Creative Agency: Leo Burnett Dubai

Music and Sound

Composer: GOLDSTEIN

Sound Design: Parv Thind

Offline

Editor: Chris Roebuck

Post Production / VFX

Colourist: George Kyriakou

Production Company

Executive Producers: Michel Abouzeid

DOP: Pierre Mouarkech

Producer: Cynthia Chammas

Director: Ali Ali / Maged Nassar

Production Company: Good People

Category: It, phones, Av and computers , Network

Genre: Comedy