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Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

Ali Ali and Maged Nassar direct gross-out film for the du telecom network's du Tuesday promotion

Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

du Tuesday is a ‘buy 1 movie ticket, get 1 free’ promotion that is exclusively available to cinema goers in UAE who use the du telecom network. For three consecutive years, Leo Burnett Dubai has produced award-winning campaigns for the ‘du Tuesday product’. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.
UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theatres are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly) that can totally sour a cinema goer’s experience.
Leo Burnett Dubai and directors Ali Ali & Maged Nassar tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know, who won’t spoil the magic at the movies. 
Creative Agency

Creative Agency: Leo Burnett Dubai

Creative Director: Rafael Augusto

Copywriter: Ali Ali / Maged Nassar

Chief Creative Officer: Bechara Mouzannar

Head of TV / Production: Shereen Mostafa

Group Account Director: Saad Yusuf

Planners: Saad Yusuf

Account Management: Omar Kishk

Director of Communications Strategy: Haytham Dayeh

Production Company

Production Company: Good People

Director: Ali Ali / Maged Nassar

DOP: Pierre Mouarkech

Producer: Cynthia Chammas

Executive Producers: Michel Abouzeid


Editor: Chris Roebuck

Post Production / VFX

Colourist: George Kyriakou



Sound Design: Parv Thind

Category: It, phones, Av and computers , Network

Genre: Comedy