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Leo Burnett and Samsung's 'Do What You Can't' Campaign Unites Us Together Against Fear

Samsung's first commercial for the Latin America region communicates the new brand global concept

Leo Burnett and Samsung's 'Do What You Can't' Campaign Unites Us Together Against Fear

Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director's commented.

Advertiser: Samsung

Producer: Francisco Tanto

Creative Agency

Creative Agency: Leo Burnett Argentina

Creative Director: Matías Eusebi / Ammiel Fazzari

Art Director: Sebastián Arias

Producer: Iván Grichener

Executive Creative Directors: Hernán García Dietrich/Tobías Tercic

Account Management: Hernán Cuñado

Client Servicing: Jean del Pino / Candelaria Seara

Account Supervisor: Sofia Citro

Production Manager: Federico Puricelli

Production Company

Production Company: Landia

Executive Producer: Adrian D´Amario

DOP: Diego Robaldo

Editorial & Online: David Gómez Mejia

Art Director : Magdalena Arrieta

Costume Designer: Manuel Morales

Production Manager: Milton Kremer


Editor: Alejo Santos

Post Production / VFX

Producer: Luciano Taccone


Artist: Circle of Sound

Sound Production: Elefante Resonante

Category: Mobile phones , Utilities