Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

LAPIZ and The Mexico Tourism Board Made a Cloud That Rains Tequila

Leo Burnett Worldwide, 3 months ago

Lapiz utilised ultrasonic humidifiers to vibrate tequila and transform it into visible mist.

LAPIZ and The Mexico Tourism Board Made a Cloud That Rains Tequila

To invite rain-soaked Germans to sunny Mexico in the dead of winter, the Mexico Tourism Board and its global creative agency, LAPIZ, combined the Mexican thing Germans loved most, tequila, with the weather they hated most, rain, and created “The Tequila Cloud.”
 
That’s right, a real cloud that rains tequila. Watch how it works.
 
“The Tequila Cloud” was unveiled during Germany’s rainiest month of the year at a contemporary art space in Berlin. For the first time, “rain” was welcomed, as visitors to the exhibit filled their glasses with tequila under the cloud – a taste synonymous with the glorious days of summer year-round on a Mexican beach.

 
Lapiz used ultrasonic humidifiers to vibrate tequila at the right high frequency to turn it into visible mist. This mist was then condensed into liquid form that dripped as raindrops. Finally, a computer was integrated to control the cloud, programming it to rain whenever it rained in Berlin, which was pretty frequent, at the time of the exhibit.
Advertiser

Advertiser: Mexico Tourism Board

Creative Agency

Project Director: Julie Ptasinski (Collaborations and Process Director)

Producer: Juale Chavez

Head of Art: Flavio Pina

Executive Producer: Aldo Gagliardi

Executive Creative Director: Luciana Cani

Strategist: Jaime Mougan

Senior Designer: Felipe Leite

Creative Director: Lizette Morazzani

Creative Agency: LAPIZ

Copywriter: Ana Karina Da Silva

Associate Creative Director: Felipe Leite

Art Director: Freddy Agostini

Account Supervisor: Daniela Barceló, Maria Bonet

Account Manager: Marie Abboud (Assistant)

Account Director: Ernesto Adduci

Interactive / Digital Agency

Digital Agency: MSL Group

Music and Sound

Audio Post Production: Earhole Studios

Offline

Editor: Rodrigo Cantalejo

Post Production / VFX

Colourist: Jeff Altman

Production Company

Technical Assistant : (Engineers) Chris Weisbart Robb Godshaw

Production Company: Two Bit Circus

Executive Producer: Derek Goldsmith

DOP: Robin Lockmann

Talent Acquisition

Strategy Director: Felipe Cabrera

Category: Alcoholic drinks , Beers

Genre: PR , Stunts