It’s incredible how much attention we place on quality of content in relation to how little attention we place on the actual experience we create. While focusing on content, we tend to underestimate the impact small details have on the outcome. In order to see just how much effect these things have on an audience's reaction, Lab ran an experiment.

In the Halo Effect Lab showed two videos with identical content, but with subtle differences in light, emphasis, tonality, angle, and colour to a focus group. Lab were able to study the impact small changes had on the participants' reactions. 

The output of the experiment resulted in a video and in the creation of a newly published whitepaper - The Halo Effect: How to Create Emotionally Engaging Digital & Video Content for Your Brand. Within this whitepaper, Lab shares some of their proven neuro principles that explain how to create an impact with video, web design and messaging when communicating to your audience. These techniques aim to help you create a better experience and are the key to higher engagement.

Click the link below to watch the entire experiment and download the whitepaper to learn more about how making small tweaks to the experience can influence your audience's opinion and double their motivation to buy. 

Watch the video and download the whitepaper

Want to hear more? 

Lab is a digital agency that puts human understanding at the heart of what they do to make digital experiences more engaging and effective. If you are interested in the field of neuromarketing please get in touch at hello@lab.co.uk or call us at 0207 183 6668.