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Hires, Wins & Business

Lab Merges with Neuro Agency

One of the UK’s fastest growing digital agencies expands its services with milestone merger on the 16th of May 2016.

Lab Merges with Neuro Agency

London-based digital agency Lab is delighted to announce the merger with specialist neuroscience consulting firm, Neuro Agency, founded by renowned NLP Developer and speaker, Daryll Scott. The merger comes after the successful partnership between Lab and Neuro Agency through 2015 and 2016.

Scott started his foray into the digital industry during the technologically disruptive decade in the mid-nineties, as the founder and MD of below-the-line design agency 'Truecolours'. Over the past ten years, Scott has dedicated his career to the most disruptive technology of all - the human nervous system. Mentored by American linguist and the co-creator of NeuroLinguistic Programming (NLP), Dr. John Grinder, Scott became an expert in the field of NLP and has worked with some of the UK's most prestigious brands including Microsoft, Apple, Deloitte, Barclays and Pret-a-Manger.

Scott continues to speak internationally on the subject of NLP, and as one of only four accredited NLP Developers in the UK, Scott is bringing tremendous insights into human behaviour and psychology back into an agency environment, positioning Lab to be industry leaders in the emerging field of Neuromarketing.

“Out of a fascination of what makes people tick and what makes people click, and wanting to join the dots in my career from creative industries and applied psychology, I developed a bureau service for agencies doing Neuromarketing,” says Scott. “I worked with a broad range of really great agencies, but in the end, I decided to join Lab. The reason for which is that they are the most playful, curious, passionate bunch of people who are also highly technically competent at what they do. This gives us a really fantastic opportunity to push the boundaries in terms of research and development over the next couple of years.”

Founder and MD of Lab, Jonny Tooze: “I knew it would be fun and interesting, but I honestly didn’t expect it to work this well. We’re now creating neuro-frameworks, which guide our creativity and ideas. Before we were experts in research, analysis, creative design, planning and execution – but we realised that combining those skills with a true understanding of humans would create something special. It has and I’m bloody excited about it.”

Genre: Digital , PR , People